-
Your Channel Mix Doesn’t Travel: Why Your US Playbook Dies Abroad
Your US channel mix does not travel. Here is why paid, email, and marketplace playbooks break on international expansion, and the channel test that…
-
The SaaS Expansion Trap: Why CAC Payback Blows Out in a New Country
Your new-region CAC looks fine but the market loses money. Why SaaS international expansion stretches CAC payback per customer two to three times past…
-
Why 179 Companies Pointed at Japan in 11 Days
179 of 398 companies naming a target picked Japan in an 11-day snapshot. Why B2B software is pulled to Japan, and the unit-economics reality…
-
How to Choose, Sequence, and Exit International Markets
Choose a beachhead, sequence the rest, and use Scale-Fix-Milk-Exit to decide when to leave. The full framework for choosing international markets.
-
The Unit Economics of International Expansion: A Complete Framework
The four unit economics that decide any market: true CAC, contribution margin, payback, and AOV-to-CAC, modeled per country not blended.
-
Your First Local Hire in a New Market Is an Insight Problem, Not an Execution One
Most brands hire for execution first and scale blind. Why your first local hire in a new market should be an insight hire, not…
-
The Expansion Thesis: The One-Page Document That Gets International Expansion Funded
Get international expansion funded with a one-page expansion thesis: market choice, true CAC, payback, first hire, and kill criteria in a fundable format.
-
Why International Expansion Agencies Are Paid to Say Yes
Your agency always says expand because it is paid to launch. Why expansion advice that never says wait or exit is selling, not advising.
-
Applying the Scale-Fix-Milk-Exit Verdict to a Live International Market
Turn a vague market debate into one call. How to apply Rhetica’s Scale-Fix-Milk-Exit verdict to a live market using payback and growth ceiling.
-
Contribution Margin by Country: Why One Global Margin Number Misleads You
A single global margin hides loss-making markets. Here is how to calculate contribution margin per country, including duties, returns, and local fees.