Category: Channels and Marketing
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Your Channel Mix Doesn’t Travel: Why Your US Playbook Dies Abroad
Your US channel mix does not travel. Here is why paid, email, and marketplace playbooks break on international expansion, and the channel test that fixes it.
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Why an Amazon-Only Pilot Is the Wrong Way to Test a New Market
Testing a new market on Amazon only? It hides true CAC and customer data. Why Amazon proves a listing sells, not country product-market fit.