Rhetica | International Growth Partner for DTC & Consumer Brands | Japan, US, Middle East
RHETICA

Your International Revenue Engine. Built and Operated.

Japan. United States. Middle East. We build, launch, and run your new-market growth. You see real revenue in 90 days, not 18 months.

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Built for brands and teams who

  • Are doing $5M to $100M+, DTC, B2B SaaS, or B2B hard tech
  • Need profitable unit economics, not “international presence”
  • Need a CFO-ready international P&L, and someone to build it with them
Not for brands under $5M, marketplace-only sellers, or anyone wanting to “just test” a market.

$105M+

Revenue Generated

90 Days

To Profitable Launch

60+

Countries Launched In

How It Works

How New-Market Revenue Gets Built

1

We Pick Your Best-Fit Market

One short form. We check your margins and your fit abroad, then tell you which country to enter first and why.

2

We Localize and Launch

Pricing, ads, creative, checkout, payments. Built for conversion in the target market. Not translated. Rebuilt.

3

You Have a Working International P&L

Sustainable unit economics. Weekly P&L visibility. Then we repeat it in your next market.

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The Hard Truth

Why International Expansion Fails for Brands at Your Stage

The “global agency” runs translated ads and calls it localization.

CAC triples. The brand voice sounds off. You pull out after two quarters and decide international “wasn’t worth it.”

Your US playbook gets copy-pasted abroad.

Same ads. Same pricing. Same messaging. Japanese buyers don’t buy like Americans. Dubai shoppers expect different payment methods. What worked at home quietly stops working.

The wrong market gets picked first.

“Let’s try Europe” is not a strategy. Six months and $200K later, you find out France was never the right entry point.

Same Ads. Same Creative. Different Market.

3.2 ROAS

United States

0.8 ROAS

Germany

The same playbook, copy-pasted abroad. This is what it does to your unit economics.

The brands that win abroad aren’t smarter. They run a different playbook, built around local buying behavior, payments, and trust. You need operators on the ground who already know what works.

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100+ expansions across 60+ countries · Native teams in Tokyo and the US

Proof

Results, Not Promises

1 / 5
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What We Do

Expansion Operations, Not Translation Services

We’ve launched 100+ expansions across 60+ countries. Every one reaches sustainable unit economics, because we work on the two things that move the numbers: how local buyers actually convert, and tight margin control. The playbook that built your business at home does not transfer. So we write a new one for your category, and we run it with you.

What you get:

  • Market selection you can defend. We score every market on real demand, margin, and how crowded it already is.
  • Real localization. Pricing, messaging, checkout, creative, and payment methods, all rebuilt for local buyers.
  • Margin accountability. We track contribution margin and payback weekly. If the numbers don’t work, we fix them before we scale spend.
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The 90-Day Playbook

What the First 90 Days Look Like

Day 1 Day 90

Week 1-2

Audit

Week 3-6

Localize

Week 7-12

Launch and tune

01 Week 1-2

Market Viability Audit

We look at your product, margins, and audience, then name the 1-2 markets where you win fastest. You get a go or no-go call with the numbers behind it.

CMO gets:

A ranked market list with the open gaps mapped.

CFO gets:

CAC and break-even timing, by market.

02 Week 3-6

Localization Sprint

We rebuild pricing, messaging, creative, and checkout for the target market. Built to convert there. Not translated.

CMO gets:

Local creative and a messaging playbook.

CFO gets:

A pricing model with margin targets.

03 Week 7-12

Launch and Optimize

Paid, organic, and partnerships go live. We tune it weekly until CAC and LTV land where they need to be.

CMO gets:

Live dashboards and a weekly what-changed note.

CFO gets:

Weekly P&L and LTV:CAC, by market.

What you stop doing:

Managing agencies across time zones. Guessing which market to enter. Wondering why your ads don’t convert abroad. Hiring a VP International you can’t test first.

What you do instead:

Approve creative. Read the weekly P&L by market. Decide the channel mix with real numbers in front of you.

Why Rhetica

Why Brands Pick Us Over an Agency or a New Hire

Rhetica Traditional Agency In-House Hire
Who does the work
Native teams in Tokyo and the US
Freelancers across time zones
One hire, hiring risk on you
What they report
Contribution margin, payback, LTV:CAC
Impressions and reach
Depends who you hired
Speed to live revenue
90-day launch playbook
Months of onboarding
A hire you can’t validate yet
Cost structure
Base fee plus incremental revenue share
Retainer regardless of results
Senior salary before any results

The Offer

International Expansion Partnership

For DTC, B2B SaaS, and B2B hard-tech companies from $5M to $100M+ ready to expand into Japan, the US, or the Middle East.

What’s included:

  • Market selection, delivered in days, not weeks
  • Full localization: pricing, messaging, creative, checkout, payments
  • Launch execution: paid, organic, partnerships
  • Weekly P&L visibility: by market, by channel
  • Direct line to the operator running your account
  • Outcome-aligned pricing: base fee plus share of incremental international revenue

Ready to expand?

We look at your brand, name your best-fit market, and show you the numbers. If the unit economics don’t work, we say so, and we don’t take you on.

Apply for an Expansion Review

Free Tool

The Rhetica Margin Diagnostic

Find out where your profit is leaking before you scale into new markets.

  • True CAC: the full cost, not just ad spend
  • Where the margin goes: COGS, shipping, returns, support
  • LTV:CAC ratio benchmarked against profitable brands
Run My Diagnostic

Free. 5 minutes. Benchmarks from real expansion data across 60+ countries.

FAQ

Common Questions

Find Out Which Market Fits Your Brand

We look at your brand, name your best-fit market, and show you what profitable expansion actually looks like for you.

You will walk away with a clear market recommendation and the unit economics to back it up.

Apply for an Expansion Review