Your International Revenue Engine. Built and Operated.
Japan. United States. Middle East. We build, launch, and run your new-market growth — and you see real revenue in 90 days, not 18 months.
Apply for an Expansion ReviewBuilt for brands and teams who
- Are doing $5M to $100M+ — DTC, B2B SaaS, or B2B hard tech
- Need profitable unit economics, not “international presence”
- Need their CFO to sign off on the international P&L — and need someone who builds that model with them
$105M+
Revenue Generated
90 Days
To Profitable Launch
60+
Countries Launched In
How It Works
How New-Market Revenue Gets Built
We Pick Your Best-Fit Market
One short form. We audit your margins, your product-market fit abroad, and tell you exactly which country to enter first and why.
We Localize and Launch
Pricing, ads, creative, checkout, payments. Built for conversion in the target market. Not translated. Rebuilt.
You Have a Working International P&L
Sustainable unit economics. Weekly P&L visibility. Then we repeat it in your next market.
The Hard Truth
Why International Expansion Fails for Brands at Your Stage
The “global agency” runs translated ads and calls it localization.
CAC triples. The brand voice sounds off. You pull out after two quarters and decide international “wasn’t worth it.”
Your US playbook gets copy-pasted abroad.
Same ads. Same pricing. Same messaging. Japanese consumers don’t buy like Americans. Dubai shoppers expect different payment methods. A 3.2 ROAS in the US turns into 0.8 in Germany.
The wrong market gets picked first.
“Let’s try Europe” is not a strategy. Six months and $200K later, you find out France was never the right entry point.
The brands that succeed internationally aren’t smarter. They use a different playbook — one built around local buying behavior, payments, and trust signals. You need operators who already know what works in each market.
Brands we’ve taken to new markets
Proof
Results, Not Promises
What We Do
Expansion Operations, Not Translation Services
We’ve launched 100+ expansions across 60+ countries — DTC brands, B2B SaaS, and B2B hard tech. Every one hits sustainable unit economics because we focus on the two things that actually move the numbers in any category: the local buyer-conversion mechanic, and disciplined margin control.
The domestic playbook that built your business doesn’t transfer abroad — whether you’re DTC, B2B SaaS, or B2B hard tech. Different buying behavior, different motion, different unit economics. We write the international playbook for your specific category, then we execute it with you.
What you get:
- Data-Backed Market Selection. We score every target market on demand signals, margin potential, and competitive density. No guessing.
- Full-Stack Localization. Pricing, messaging, checkout, creative, and payment methods. Everything rebuilt for local buyers.
- Margin Accountability. We track contribution margin and payback period weekly. If the unit economics don’t work, we fix them before scaling spend.
The 90-Day Playbook
What the First 90 Days Look Like
Market Viability Audit
We analyze your product, margins, and audience to identify the 1-2 markets where you’ll win fastest. You get a clear go/no-go recommendation with the numbers behind it.
CMO gets:
Market opportunity ranking with competitive gaps mapped.
CFO gets:
CAC projections and break-even timeline by market.
Localization Sprint
We rebuild your pricing, messaging, creative, and checkout for the target market. Every element is calibrated for local conversion.
CMO gets:
Localized creative assets and messaging playbook.
CFO gets:
Pricing model with contribution margin targets.
Launch and Optimize
Paid media, organic, and partnerships go live. We optimize weekly until your international CAC and LTV are where they need to be.
CMO gets:
Performance dashboards and optimization reports.
CFO gets:
Weekly P&L and LTV:CAC tracking by market.
What you stop doing:
Managing agencies across time zones. Guessing which market to enter. Wondering why your ads don’t convert abroad. Hiring a full-time VP International you can’t validate yet.
What you do instead:
Approve creative. Review weekly P&L by market. Make decisions on channel mix with real data in front of you.
Why Rhetica
Three Reasons Brands Pick Us Over Traditional Agencies and In-House Hires
- Operators on the ground. Native teams in Tokyo and the US, expanding into the Middle East. We don’t outsource your brand’s voice to freelancers in a different time zone.
- Built around unit economics, not impressions. Whether your category is DTC, B2B SaaS, or B2B hard tech, the unit economics that decide whether expansion works are the same: CAC, LTV, contribution margin, payback, sales-cycle length. We report on those — never on impressions or reach.
- We report in numbers your CFO cares about. Contribution margin. Payback period. LTV:CAC. Not impressions. Not reach. Your finance team gets models they can trust.
The Offer
International Expansion Partnership
For DTC, B2B SaaS, and B2B hard-tech companies from $5M to $100M+ ready to expand into Japan, the US, or the Middle East.
What’s included:
- Market selection and viability analysis — delivered in days, not weeks
- Full localization: pricing, messaging, creative, checkout, payments
- Live launch execution: paid, organic, partnerships
- Weekly P&L visibility — by market, by channel
- Direct line to the operator running your account
- Outcome-aligned pricing: base fee plus share of incremental international revenue
Ready to expand?
We will analyze your brand, identify your best-fit market, and show you the exact numbers. If we can’t make the unit economics work, we tell you that — and don’t take you on.
Apply for an Expansion ReviewFree Tool
The Rhetica Margin Diagnostic
Find out where your profit is leaking before you scale into new markets.
- True CAC: the full cost, not just ad spend
- Contribution margin breakdown: COGS, shipping, returns, support
- LTV:CAC ratio benchmarked against profitable brands
Free. 5 minutes. Benchmarks from real expansion data across 60+ countries.
FAQ
Common Questions
Find Out Which Market Fits Your Brand
We will analyze your brand, identify your best-fit market, and show you exactly what profitable expansion looks like for your business.
You will walk away with a clear market recommendation and the unit economics to back it up.
Apply for an Expansion Review