Rhetica | DTC International Expansion Agency | Japan, Middle East, Europe
RHETICA JP

We Launch DTC Brands Into New Markets. Profitably.

Japan. Middle East. Europe. We handle the localization, channel strategy, and go-to-market so you hit profitability in 90 days instead of 18 months.

Built for CMOs who need growth. Backed by numbers CFOs trust.

This is for DTC brands who

  • Are doing $5M-$50M and ready to expand internationally
  • Want profitable unit economics, not just “international presence”
  • Need their CFO to approve the budget (we give you the model)
Not for brands looking for cheap freelancers or “let’s just test Europe” experiments.
Limited Time

The Rhetica Margin Diagnostic™

Find out where your profit is leaking — before you scale into new markets.

  • True CAC — the full cost, not just ad spend
  • Contribution Margin Breakdown — COGS, shipping, returns, support
  • LTV:CAC Ratio — benchmarked against profitable DTC brands
Run My Diagnostic

Free. 5 minutes. Built from 100+ brand expansions across 60 countries.

$105M+

Revenue Generated

90 Days

To Profitability

60+

Countries

Your Path Forward

From Guessing to Growing in 3 Steps

1

Pick the Right Market

We find where your product will actually sell—based on data, not guesswork.

2

Launch It Right

Localized pricing, ads, and checkout. Built to convert, not just translate.

3

Scale What Works

Profitable in one market? We repeat it in the next.

The Challenge

Why Most DTC Brands Fail Internationally

You copy-paste your US playbook.

Same ads. Same pricing. Same messaging. It doesn’t work. Japanese consumers don’t buy like Americans. Dubai shoppers expect different payment methods. Your 3.2 ROAS in the US becomes 0.8 in Germany.

You pick the wrong market.

“Let’s try Europe” isn’t a strategy. You burn 6 months and $200K learning that France wasn’t the right entry point.

You hire a “global agency” that doesn’t understand your brand.

They run translated ads and call it localization. Your CAC triples. Your brand feels off. You pull out and call international expansion “not worth it.”

The truth: International isn’t harder. It’s different. And different requires operators who’ve actually done it, not just agencies who say they can.

The Solution

How We Take You Global Without the Expensive Mistakes

We are expansion operators, not translators. We’ve launched 12 DTC brands into new markets by focusing on what actually converts: unit economics and culture.

You get:

  • Data-Backed Market Selection: We don’t guess. We validate.
  • Full-Stack Localization: Pricing, messaging, checkout, and creative.
  • Profitability Accountability: We optimize until the unit economics work.

Case Studies

Results That Speak

1 / 5

The Process

The 90-Day Expansion Playbook

01 Week 1-2

Market Viability Audit

We analyze your product, margins, and audience to identify the 1-2 markets where you’ll win fastest. You get a clear go/no-go recommendation.

What the CMO gets:

Market opportunity ranking and competitive gaps.

What the CFO gets:

CAC projections and break-even timeline by market.

02 Week 3-6

Localization Sprint

We adapt your pricing, messaging, creative, and checkout for the target market. No copy-paste. Everything rebuilt for local conversion.

What the CMO gets:

Localized creative and messaging playbook.

What the CFO gets:

Pricing model with contribution margin targets.

03 Week 7-12

Launch & Optimize

We go live with paid media, organic, and partnerships. We optimize weekly until your international CAC and LTV are sustainable.

What the CMO gets:

Performance dashboards and optimization reports.

What the CFO gets:

Weekly P&L and LTV:CAC tracking by market.

What you don’t do:

Manage agencies in 3 time zones, guess which market to enter, or wonder why your ads aren’t converting.

What you do:

Approve creative, review weekly dashboards, watch international revenue grow.

Why Us

Why DTC Brands Choose Rhetica

  • Native Teams, Not Freelancers: Full-time operators on the ground in Tokyo, UAE, and the US. We don’t outsource your brand’s voice.
  • DTC DNA: We don’t do B2B. We don’t do SaaS. Every framework we use is built for e-commerce unit economics.
  • We Speak CFO: Most agencies report “reach.” We report contribution margin and payback period. We give your finance team models they can actually trust.

The Offer

International Expansion Partnership

For DTC brands doing $5M-$50M ready to expand internationally.

What’s included:

  • Market selection and viability analysis
  • Full localization (pricing, messaging, creative, checkout)
  • Go-to-market execution (paid, organic, partnerships)
  • Weekly reporting and optimization
  • Direct access to regional market leads

Ready to expand?

Let’s analyze your brand and identify your best-fit market.

FAQ

Common Questions

Ready to Go Global the Right Way?

Apply for a Market Expansion Audit. We’ll analyze your brand, identify your best-fit market, and show you exactly what it would take to launch profitably.

No pitch deck. No pressure. Just a clear-eyed look at whether international expansion makes sense for you right now.