Japan. United States. Middle East. We build, launch, and run your new-market growth. You see real revenue in 90 days, not 18 months.
Apply for an Expansion ReviewBuilt for brands and teams who
$105M+
Revenue Generated
90 Days
To Profitable Launch
60+
Countries Launched In
How It Works
One short form. We audit your margins, your product-market fit abroad, and tell you exactly which country to enter first and why.
Pricing, ads, creative, checkout, payments. Built for conversion in the target market. Not translated. Rebuilt.
Sustainable unit economics. Weekly P&L visibility. Then we repeat it in your next market.
The Hard Truth
CAC triples. The brand voice sounds off. You pull out after two quarters and decide international “wasn’t worth it.”
Same ads. Same pricing. Same messaging. Japanese consumers don’t buy like Americans. Dubai shoppers expect different payment methods. What worked at home quietly stops working abroad.
“Let’s try Europe” is not a strategy. Six months and $200K later, you find out France was never the right entry point.
Same Ads. Same Creative. Different Market.
United States
Germany
The same playbook, copy-pasted abroad. This is what it does to your unit economics.
The brands that succeed internationally aren’t smarter. They use a different playbook, one built around local buying behavior, payments, and trust signals. You need operators who already know what works in each market.
100+ expansions across 60+ countries · Native teams in Tokyo and the US
Proof
What We Do
We’ve launched 100+ expansions across 60+ countries: DTC brands, B2B SaaS, and B2B hard tech. Every one hits sustainable unit economics because we focus on the two things that actually move the numbers in any category: the local buyer-conversion mechanic, and disciplined margin control.
The domestic playbook that built your business doesn’t transfer abroad, whether you’re DTC, B2B SaaS, or B2B hard tech. Different buying behavior, different motion, different unit economics. We write the international playbook for your specific category, then we execute it with you.
The 90-Day Playbook
We analyze your product, margins, and audience to identify the 1-2 markets where you’ll win fastest. You get a clear go/no-go recommendation with the numbers behind it.
CMO gets:
Market opportunity ranking with competitive gaps mapped.
CFO gets:
CAC projections and break-even timeline by market.
We rebuild your pricing, messaging, creative, and checkout for the target market. Every element is calibrated for local conversion.
CMO gets:
Localized creative assets and messaging playbook.
CFO gets:
Pricing model with contribution margin targets.
Paid media, organic, and partnerships go live. We optimize weekly until your international CAC and LTV are where they need to be.
CMO gets:
Performance dashboards and optimization reports.
CFO gets:
Weekly P&L and LTV:CAC tracking by market.
Managing agencies across time zones. Guessing which market to enter. Wondering why your ads don’t convert abroad. Hiring a full-time VP International you can’t validate yet.
Approve creative. Review weekly P&L by market. Make decisions on channel mix with real data in front of you.
Why Rhetica
| Rhetica | Traditional Agency | In-House Hire | |
|---|---|---|---|
| Who does the work |
Native teams in Tokyo and the US
|
Freelancers across time zones
|
One hire, hiring risk on you
|
| What they report |
Contribution margin, payback, LTV:CAC
|
Impressions and reach
|
Depends who you hired
|
| Speed to live revenue |
90-day launch playbook
|
Months of onboarding
|
A hire you can’t validate yet
|
| Cost structure |
Base fee plus incremental revenue share
|
Retainer regardless of results
|
Senior salary before any results
|
The Offer
For DTC, B2B SaaS, and B2B hard-tech companies from $5M to $100M+ ready to expand into Japan, the US, or the Middle East.
We will analyze your brand, identify your best-fit market, and show you the exact numbers. If we can’t make the unit economics work, we tell you that, and don’t take you on.
Apply for an Expansion ReviewFree Tool
Find out where your profit is leaking before you scale into new markets.
Free. 5 minutes. Benchmarks from real expansion data across 60+ countries.
FAQ
We will analyze your brand, identify your best-fit market, and show you exactly what profitable expansion looks like for your business.
You will walk away with a clear market recommendation and the unit economics to back it up.
Apply for an Expansion ReviewThe 2-minute pre-flight: are your unit economics ready, which market to pick first, and how much cash gets tied up before payback.
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