01

Unit Economics

CAC, payback, contribution margin per geography. The math that decides whether expansion works.

• Payback by Market: Why Your International Expansion Plan Needs a Country-Level P&L
• True CAC for International Markets
• AOV-to-CAC Math: The 4-Number Test
• Contribution Margin by Country

02

Market Selection

Beachhead, sequencing, Green / Yellow / Red verdicts. Picking the right markets in the right order.

• How to Choose Your Beachhead Market
• How DTC Brands Should Sequence International Markets
• The Market Verdict Framework: SCALE / FIX / MILK / EXIT

03

Strategy and Org

Expansion thesis, kill criteria, growth profiles. The documents and frames that get CFOs to sign.

• Why Most International Expansion Agencies Are Paid to Say Yes
• Expansion Thesis: The One-Page CFO Document
• The Four Global Growth Profiles

04

Localization and Operations

Checkout, payments, fulfillment, language depth.

Coming soon

05

Channels and Marketing

Paid, organic, marketplace, PR.

Coming soon