Resources
The math and frameworks behind international P&L decisions.
For DTC, B2B SaaS, and B2B hard-tech operators. We're paid the same whether the verdict is enter, wait, or skip. These resources show the work behind it.
Run the Margin Diagnostic$105M+
Revenue generated for clients
100+
Brand expansions
60+
Countries launched in
01
Unit Economics
CAC, payback, contribution margin per geography. The math that decides whether expansion works.
02
Market Selection
Beachhead, sequencing, Green / Yellow / Red verdicts. Picking the right markets in the right order.
03
Strategy & Org
Expansion thesis, kill criteria, growth profiles. The documents and frames that get CFOs to sign.
04
Localization & Operations
Checkout, payments, fulfillment, language depth.
Coming soon05
Channels & Marketing
Paid, organic, marketplace, PR.
Coming soon06
Case Studies
Full breakdowns of five engagements across DTC, B2B SaaS, and B2B hard tech. Constraint, action, outcome.
- Arma — 14:1 ROAS, $3M B2B pipeline, three regions (DTC)
- JPNEAZY — +21.6% conversion lift, 2.5x revenue ceiling
- Industrial Exporter — +$15M in 12 months (B2B hard tech)
- Global Tech Platform — 10x transactions, enterprise channel (B2B SaaS)
- Tokyo EdTech — $200-$300K per launch, three for three
Aliyan Ahmed · Founder of Rhetica · International Revenue Engine, Built and Operated · 100+ brand expansions, $105M+ revenue, 60+ countries · See case studies →
Run the numbers before you commit a market.
The Margin Diagnostic gives you a country-level read on CAC, payback, and contribution margin in minutes. If the unit economics don't work, you'll see it before you spend.
Run the Margin Diagnostic