Premium Consumer Brand · DTC
Arma
US-built brand · launched into EU, APAC, MENA · 10+ countries
Arma needed Europe, APAC and MENA at the same time, and needed each one to make money from the start.
14:1
Blended ROAS at scale
+400%
First-month revenue vs spend
$3M+
Year-1 retail and wholesale pipeline
The Challenge
What needed to break.
Arma sold well at home and had no playbook that travelled. The usual move is to ship stock, translate the site, buy ads and hope. That is how brands lose $200K in six months.
The Approach
What we actually did.
Tested three markets at once, before any big spend
Same budget across the EU, US and APAC. Two failed to pay back. Dropped.
Built a local way to buy, not a translated site
Local payment options, local pricing and creative shot in each region.
Added wholesale on top of DTC
20+ media placements brought retail buyers in. That pipeline closed $3M+ in year one.
Only scaled what had already paid back
Spend grew only in markets that cleared their payback. ROAS went from 5:1 to 14:1.
The Outcome
What the engagement produced.
Three regions, three different pitches, 14:1 blended ROAS, and $3M+ of retail and wholesale pipeline in year one.
First month: $40K of ad spend, $200K of revenue.
14:1
Blended ROAS at scale
+400%
First-month revenue vs spend
$3M+
Year-1 retail and wholesale pipeline
What this engagement taught us
Same product, sold three different ways. US buyers wanted specifications. EU buyers wanted sustainability. APAC wanted fast shipping. The brands that win abroad are the ones willing to be sold three different ways. And wholesale is what doubles revenue once DTC is working.
Want to build something similar?
We will look at your numbers, name the market that fits, and show you what profitable expansion would look like. If the economics don't work, we will say so and pass.
Apply for an Expansion Review