Premium Concierge · DTC
JPNEAZY
Inbound to Japan from US, UK, Korea, Taiwan, Hong Kong (5 corridors)
Traffic kept growing and revenue did not. Conversion sat at 1.58%. Korea and Taiwan looked dead.
+21.6%
Conversion lift
+59%
Booking-form completion lift
+2.5x
Revenue ceiling shift
The Challenge
What needed to break.
The obvious answer was another quarter of testing the booking funnel. We looked at the numbers first. The limit was not in the funnel, and two of the dead markets were not dead.
The Approach
What we actually did.
Fixed the reporting so every booking counted
About a quarter of bookings were credited to the wrong source. Taiwan's zero was a reporting gap, not a dead market.
Found the real limit: how bookings were routed
Restaurants were accepting fewer bookings as traffic grew. We routed around that, instead of chasing more traffic.
Rebuilt the booking page with more information, not less
Course details, policies and notices up front lifted form completion 59%.
Localized Korean and Traditional Chinese properly
Nine email flows rewritten in local language and currency. Taiwan started paying within 30 days.
The Outcome
What the engagement produced.
+21.6% on conversion, +59% on form completion, and a change of strategy that raised the revenue ceiling 2.5x.
Revenue ceiling after the routing change: 2.5x.
+21.6%
Conversion lift
+59%
Booking-form completion lift
+2.5x
Revenue ceiling shift
What this engagement taught us
Taiwan looked like a 0% market and was not. The reporting was wrong, not the demand. And once the funnel was fixed, more testing would have flattened out. Routing bookings better is what opened the next 2.5x.
Want to build something similar?
We will look at your numbers, name the market that fits, and show you what profitable expansion would look like. If the economics don't work, we will say so and pass.
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