B2B SaaS · Global Self-Serve + Enterprise
Global Tech Platform
Self-serve SaaS · single-currency checkout · US-only messaging
A self-serve product with US traction and no growth abroad. Checkout, pricing and positioning had never been localized. There was no enterprise sales motion at all.
10x
Daily transactions in 9 months
+25%
Revenue from the new enterprise channel
-34%
Cart abandonment after the checkout rebuild
The Challenge
What needed to break.
US self-serve had flattened out. Several pushes abroad had failed and nobody could say whether the problem was demand, checkout, pricing or product. They were treating international as one market. It was five.
The Approach
What we actually did.
Rebuilt checkout in 12 local currencies
Installments in LATAM, tax-inclusive pricing in the EU. Cart abandonment dropped 34% in month one.
A different pitch per region, never translated copy
Premium in the EU, value in Southeast Asia. Same product, different reason to buy.
Priced to what each market will actually pay
Not US prices converted. Margin held in expensive markets, volume came from cheaper ones.
Built the enterprise channel from nothing
A sales-led motion beside self-serve. Within 12 months it was 25% of revenue.
Shipped from the nearest hub
Orders routed through the US, EU or Asia. Faster delivery, better margin.
The Outcome
What the engagement produced.
10x daily transactions in 9 months, a new enterprise channel at 25% of revenue, and cart abandonment down by a third.
Over the same period, cart abandonment fell 34% and the new enterprise channel reached 25% of revenue.
10x
Daily transactions in 9 months
+25%
Revenue from the new enterprise channel
-34%
Cart abandonment after the checkout rebuild
What this engagement taught us
International is not one market. It is five, each with its own funnel, payment habits and reason to buy. Self-serve that wins in the US usually needs an enterprise layer to scale abroad. Same product, different motion, double the revenue you can reach.
Want to build something similar?
We will look at your numbers, name the market that fits, and show you what profitable expansion would look like. If the economics don't work, we will say so and pass.
Apply for an Expansion Review