Case Studies | Rhetica Case Study

Case Studies

What our partnerships actually produce.

Five engagements across DTC, B2B SaaS, and B2B hard tech. Numbers measured by P&L impact, not vanity metrics. Click any case to see the full breakdown of constraint, action, and outcome.

$105M+

Revenue generated for clients

100+

Brand expansions

60+

Countries launched in

Premium Consumer Brand · DTC

Arma

US-built brand launched into EU, APAC, MENA · 10+ countries

14:1

ROAS at scale

+400%

First-month revenue vs spend

$3M+

Year-1 B2B pipeline

Three-region DTC launch where parallel market validation killed the wrong markets early and a layered B2B motion doubled revenue without doubling spend.

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Premium Concierge · DTC

JPNEAZY

JPNEAZY

Inbound to Japan from 5 corridors (US, UK, Korea, Taiwan, Hong Kong)

+21.6%

Conversion lift (p=0.039)

+59%

Booking-form completion

+2.5x

Revenue ceiling shift

Reframed the entire growth strategy after diagnosing the real constraint as supply-side, not demand-side — unlocking 2.5x the revenue ceiling of further CRO work.

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Industrial Hard Tech · B2B Export

Japanese Industrial Exporter

8-figure revenue · Japan → Africa, SEA, Middle East

+$15M

Incremental revenue (12 months)

+30%

Revenue from new organic channel

+140x

Organic traffic growth

Industrial hard-tech export that broke through an 8-figure ceiling by automating the trust signals that close 6-figure cross-border deals.

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B2B SaaS · Global Self-Serve + Enterprise

Global Tech Platform

60+ country footprint · Self-serve plateau broken by enterprise layer

10x

Daily transactions (in 9 months)

+25%

Revenue from new enterprise channel

-34%

Cart abandonment after checkout rebuild

Self-serve SaaS plateau broken by adding a parallel enterprise revenue layer — same product, different motion, double the addressable revenue.

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EdTech · Premium B2C + B2B Institutional

Tokyo EdTech Company

Domestic premium positioning · Top-10 ranking in segment

Three consecutive product launches, each delivering $200K-$300K in revenue — predictable launch economics built on deep Japanese-market localization.

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$200-$300K

Per product launch

Top 10

EdTech in Tokyo

3 / 3

Successful launches

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