Category: Strategy and Org
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Your First Local Hire in a New Market Is an Insight Problem, Not an Execution One
Most brands hire for execution first and scale blind. Why your first local hire in a new market should be an insight hire, not a doer.
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Why International Expansion Agencies Are Paid to Say Yes
Your agency always says expand because it is paid to launch. Why expansion advice that never says wait or exit is selling, not advising.