Category: DTC
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When to Pull Out of an International Market (and When to Stay)
When to pull out of an international market: sort every market on payback and appeal. Below 2.5:1 LTV:CAC with the localization gaps already closed, exit now.
When to pull out of an international market: sort every market on payback and appeal. Below 2.5:1 LTV:CAC with the localization gaps already closed, exit now.
The 2-minute pre-flight: are your unit economics ready, which market to pick first, and how much cash gets tied up before payback.
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