Author: Aliyan Ahmed
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Why Your International Traffic Isn’t Converting (and How to Find the Real Leak)
Why international traffic isn’t converting is usually a source mix problem, not a market problem. Normalize by source, run the D:G check, then segment by step.
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When to Pull Out of an International Market (and When to Stay)
When to pull out of an international market: sort every market on payback and appeal. Below 2.5:1 LTV:CAC with the localization gaps already closed, exit now.