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Privacy Policy

Last Updated: January 20, 2025

1. Introduction

Rhetica (“Company,” “we,” “us,” or “our”) is a DTC international expansion agency headquartered in Tokyo, Japan. We help direct-to-consumer brands expand into new international markets including Japan, the Middle East, and Europe.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (rhetica.com), use our diagnostic tools, opt into our resources, schedule consultations, or otherwise engage with our services.

By accessing or using our services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Use our diagnostic tools (e.g., The Rhetica Margin Diagnostic™): Business metrics including revenue figures, customer acquisition costs (CAC), contribution margins, cost of goods sold (COGS), shipping costs, return rates, customer support costs, lifetime value (LTV), LTV:CAC ratios, and other unit economics data.
  • Schedule consultations: Name, email address, company name, phone number, job title, company size, revenue range, and any information you provide in consultation request forms.
  • Opt into resources: Email address, name, company name, and preferences for receiving specific types of content.
  • Contact us directly: Any information included in your correspondence, including support requests and feedback.
  • Apply for services: Detailed business information necessary to assess fit for our expansion partnership programs.

2.2 Information Collected Automatically

When you access our website, we automatically collect certain information, including:

  • Device information: IP address, browser type, operating system, device identifiers, and mobile network information.
  • Usage data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths through our site.
  • Location data: General geographic location based on IP address (country, region, city).
  • Cookie and tracking data: Information collected through cookies, pixel tags, web beacons, and similar technologies (see Section 7 for details).

2.3 Information from Third Parties

We may receive information about you from:

  • Scheduling platforms: Calendly provides us with your scheduling information and any details you include when booking.
  • Analytics providers: Google Analytics and similar services provide aggregated and individual user behavior data.
  • Advertising platforms: Meta (Facebook/Instagram), Google Ads, LinkedIn, and other platforms may provide conversion data and audience insights.
  • Business data providers: We may supplement your information with publicly available business data to better understand your company and tailor our outreach.
  • Social media platforms: If you interact with us on social media, we may receive profile information according to your privacy settings.

3. How We Use Your Information

We use collected information for the following purposes:

3.1 Service Delivery

  • Provide diagnostic results and personalized insights based on your submitted business data
  • Assess your eligibility and fit for our expansion partnership programs
  • Deliver requested resources, reports, and content
  • Schedule and conduct consultations
  • Communicate about your inquiry or application status

3.2 Personalized Communications

  • Send tailored email communications based on your interests, diagnostic results, and engagement history
  • Customize outreach messages to address your specific business challenges and market expansion needs
  • Provide relevant case studies and resources matching your industry, company size, and target markets
  • Follow up on consultations with personalized recommendations
  • Segment audiences for more relevant promotional content

3.3 Marketing and Advertising

  • Send promotional emails about our services (with your consent where required)
  • Create custom and lookalike audiences on advertising platforms
  • Retarget visitors who have engaged with our website or tools
  • Measure the effectiveness of our marketing campaigns
  • Deliver relevant advertisements across third-party platforms

3.4 Analytics and Improvement

  • Analyze usage patterns to improve our website and tools
  • Understand which content and resources are most valuable
  • Develop new features and services
  • Benchmark aggregate data to enhance our diagnostic tools

3.5 Legal and Security

  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent fraud
  • Protect our rights and the security of our services
  • Enforce our terms and conditions

4. Legal Bases for Processing (EEA, UK, and Similar Jurisdictions)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, we process your personal data based on the following legal grounds:

  • Consent: Where you have given explicit consent for processing, such as opting into email communications or submitting data through our diagnostic tools.
  • Contract performance: Processing necessary to provide services you have requested or to take steps prior to entering a contract.
  • Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services, marketing to existing customers, and preventing fraud, where these interests are not overridden by your rights.
  • Legal obligations: Processing necessary to comply with our legal obligations.

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who perform services on our behalf, including:

  • Email marketing platforms (e.g., for sending personalized communications)
  • Customer relationship management (CRM) systems
  • Analytics providers
  • Scheduling software (Calendly)
  • Cloud hosting and storage providers
  • Payment processors

5.2 Advertising Partners

We share data with advertising platforms for targeting, measurement, and optimization:

  • Meta Platforms (Facebook, Instagram) for custom audiences and conversion tracking
  • Google Ads for remarketing and conversion measurement
  • LinkedIn for B2B targeting and analytics
  • Other advertising networks as needed

5.3 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction.

5.4 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5.5 With Your Consent

We may share information for other purposes with your explicit consent.

6. International Data Transfers

Rhetica is headquartered in Tokyo, Japan, and we operate globally. Your information may be transferred to, stored, and processed in:

  • Japan (our headquarters)
  • United States (where many of our service providers are located)
  • European Union (for EU-based services and compliance)
  • Other countries where our service providers operate

When we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with appropriate security commitments
  • Transfers to countries with adequacy decisions
  • Other legally recognized transfer mechanisms

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve our services.

7.1 Types of Cookies We Use

  • Essential cookies: Required for basic website functionality.
  • Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
  • Marketing cookies: Used to track visitors across websites to display relevant advertisements (e.g., Meta Pixel, Google Ads tags).
  • Preference cookies: Remember your settings and preferences.

7.2 Third-Party Tracking

We use tracking technologies from:

  • Google Analytics: For website analytics and user behavior analysis
  • Meta Pixel: For conversion tracking, retargeting, and custom audience creation
  • LinkedIn Insight Tag: For B2B conversion tracking and audience insights
  • Calendly: For scheduling functionality and appointment tracking

7.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, blocking certain cookies may impact your experience on our website. You can also opt out of interest-based advertising through industry opt-out tools such as the Network Advertising Initiative (optout.networkadvertising.org) or Digital Advertising Alliance (optout.aboutads.info).

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Diagnostic tool data: Retained for up to 3 years to provide ongoing insights and track industry benchmarks.
  • Contact and communication data: Retained for the duration of our business relationship plus 5 years for legal compliance.
  • Email marketing data: Retained until you unsubscribe, plus 1 year for suppression list maintenance.
  • Analytics data: Aggregated analytics retained indefinitely; individual user data retained according to platform defaults (typically 14-26 months).
  • Client data: Retained for the duration of the engagement plus 7 years for legal and accounting purposes.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

9.1 General Rights

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to legal retention requirements.
  • Opt-out of marketing: Unsubscribe from marketing communications at any time using the link in our emails.
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

9.2 EEA and UK Residents

Under GDPR, you also have the right to:

  • Data portability: Receive your data in a structured, commonly used format.
  • Restriction: Request restriction of processing in certain circumstances.
  • Object: Object to processing based on legitimate interests, including profiling.
  • Automated decision-making: Not be subject to solely automated decisions with legal effects.
  • Lodge a complaint: File a complaint with your local data protection authority.

9.3 California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

  • Know what personal information we collect and how it is used
  • Request deletion of your personal information
  • Opt out of the sale or sharing of personal information
  • Non-discrimination for exercising your privacy rights
  • Correct inaccurate personal information
  • Limit use of sensitive personal information

To exercise these rights, contact us at privacy@rhetica.com or use the contact information below.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Access controls limiting who can view personal data
  • Regular security assessments and updates
  • Employee training on data protection
  • Secure data processing agreements with vendors

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Children’s Privacy

Our services are intended for businesses and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will take steps to delete it promptly.

12. Third-Party Links and Services

Our website may contain links to third-party websites and services, including Calendly for scheduling and social media platforms. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through our website.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised “Last Updated” date. For material changes, we may provide additional notice such as an email notification or prominent notice on our website. Your continued use of our services after changes become effective constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or have concerns about our data practices, please contact us:

Rhetica Tokyo, Japan Email: privacy@rhetica.com Website: rhetica.com

For EEA residents, you may also contact your local data protection authority if you have concerns about our data processing practices.

15. Specific Service Disclosures

15.1 The Rhetica Margin Diagnostic™

When you use our Margin Diagnostic tool, you provide business metrics that we use to:

  • Generate your personalized diagnostic report
  • Assess your readiness for international expansion
  • Personalize follow-up communications based on your results
  • Aggregate (anonymized) data to improve our benchmarks and insights

Your specific business data is treated as confidential and is not shared with third parties except as necessary to provide the diagnostic service.

15.2 Personalized Outreach

We use information from your interactions with our website, tools, and resources to personalize our communications with you. This may include tailoring email content based on your diagnostic results, the resources you’ve accessed, your industry, company size, and expressed interest in specific markets. You can opt out of personalized marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.

Contact at info@rhetica.com for any assistance.