Industrial Hard Tech · B2B Export
Japanese Industrial Exporter
Japan-based · 8-figure revenue · exporting to Africa, SEA, Middle East
An 8-figure exporter with a 12-person team quoting every deal by hand. Buyers on three continents could not check what they were buying. We added $15M in 12 months.
+$15M
Incremental revenue in 12 months
+30%
Revenue from the new organic channel
+140x
Organic traffic growth
The Challenge
What needed to break.
Buyers in Africa, SEA and the Middle East wanted the product. Every deal still needed a person to quote, verify, ship and chase. The big ones died at the contract stage, because a buyer on another continent had no way to check what they were paying for.
The Approach
What we actually did.
Automated quoting and inventory
One system running 200+ live listings. Manual sales work dropped 80%.
Built a site buyers in each region could trust
English, Arabic and Swahili, with local payment, video inspections and WhatsApp support.
Took the search results before competitors translated theirs
Targeted buyer searches in 15 African markets. That channel drove 30% of revenue.
Automated follow-up on the smaller deals
45% of inquiries now close with no salesperson involved. The team handles the big ones.
Shipping partners on three continents, with tracking
Buyers can see where their $80K machine is. Repeat business stopped leaking.
The Outcome
What the engagement produced.
+$15M in 12 months, a new organic channel worth 30% of revenue, and a sales team out of data entry.
The channel did not exist before the engagement. Organic traffic grew 140x.
+$15M
Incremental revenue in 12 months
+30%
Revenue from the new organic channel
+140x
Organic traffic growth
What this engagement taught us
In industrial export, trust kills more deals than demand does. African buyers wanted video inspections, SEA buyers wanted speed, Middle East buyers wanted payment flexibility. Three trust-led funnels converted 3x better than one generic export funnel. In B2B, localization is operational, not linguistic.
Want to build something similar?
We will look at your numbers, name the market that fits, and show you what profitable expansion would look like. If the economics don't work, we will say so and pass.
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