FREE CHECKLISTS

International Expansion Checklists

Run this 2-minute pre-flight before you spend a dollar overseas.

Tells DTC brands if they’re ready to expand, which market to pick first, and how much cash gets tied up before it pays back.

You will

• Check if your unit economics survive international (margin, LTV:CAC, payback).
• Compare 3 candidate markets and pick the one that unlocks the others.
• See expected AOV drop, duties, returns, and payback before signing a 3PL or running ads.
• Avoid the “we’re working on it” trap that keeps margin negative for 12+ months.

Built from 100+ launches across 60+ countries by Aliyan, founder of Rhetica.

Free PDF. You’ll also get occasional emails on first-market expansion from Aliyan. Unsubscribe anytime.